Setting up a business is one thing and maintaining it is another. These days setting up an online eCommerce store is as easy as pie. However, it takes genuine efforts to maintain it according to the latest advancements. To make your website sporty and lively, you need to adorn it with essential elements that impact overall sales in a positive way. The design and layout of an eCommerce website have a direct impact on conversions and augmenting traffic.
The success and failure of any eCommerce business depend on entire planning and preparation. To stand ahead in the crowd, you need to have a firm structure that is able to stand against all the challenges. There are some basic elements of website creation that bolster sales and let customers take informed decisions in the research, interest and authentication phases. Some of the innovative features that can take your customers towards a convenient shopping experience are:
Undisturbed checkout process
If your shoppers quit at the last stage of purchase process, it is definitely a bad news for your business. If it is the checkout process of your website that generates major abandonments, it is quite obvious to work upon it. So, the first thing you need to do is ignoring the registration and login details.
If you have a website that is already stuffed with appealing content and is recognizable for the online hub, then there is no need to bother your customers with worthless registration process.
All you need to do is add the basic info to the checkout interface. These details include customer’s name, billing address, CVV number and credit card details. Another important thing to skip is shipping costs. Hidden shipping costs not only keep customers away but also deteriorate brand value. It is true that unclear shipping cost is one of the major reasons that terminates online purchases. For avoiding such trouble, it is suggested to state the shipping expenses for every product before the checkout.
Easy navigation process
User interface is the first thing that any visitor experiences on coming across your site. If the UI is distorted or confusing, chances are that the visitors will not return back. This also leads towards negative promotion of your business. So, in order to avoid this hurdle, you can design a clean and clutter-free design that is easy to navigate and brings the right experience for your users.
Category of the navigation must be explanatory on its own and and should be segregated into sections so that visitors can easily find what they are looking for. Use of colors also play an important role. You need to select a color scheme that elicits action and sets your visitor’s mood.
Blog content also has an important role to play, when it comes to advancing the leads and sales of your website. Without a valuable content, you will find it difficult to acquire conversions. Blog posts draw out the attention of people towards your website. It offers people a reason to continue with the services of your website.
Cart design and features
The layout of shopping cart must be simple and effectively display brand logo and other prominent color buttons to evoke interest. It should have all the important elements that customers need, like the feature to change quantities, selection of shipping options, adding products to the cart and so on.
Another important thing that can be done is offering multiple modes of payment that simplifies and secures the process of purchase.
Smart search functionality
If your website navigation fails to meet the expected requirements, then you can keep your customers engaged by offering an in-site search functionality. It offers results that are quick and relevant. In-site search functionality simplifies the overall search process by guiding users exactly what they are looking for. eCommerce websites like Amazon, Flipkart, BestBuy have search bars at prominent places, usually in the top right, above the navigation bar. The size of bar should also be taken into consideration. A large search bar that houses longer queries including product specification and filters should be included.
These 5 tips can do great wonders for optimizing an eCommerce store, if implemented in the right ways. Always remember that there is much to do when it comes to eCommerce. However, you must be having an idea of what you are doing with your websites. Proper planning and research can help in the upliftment of your business and make better income in the future.
For delivering a stress-free shopping experience, you need to implement these tips and create an online store that expands consumer base.